Delta and American Airlines to Increase China Flight Services


Delta and American Airlines Expand Their Flight Services to China

Delta and American Airlines, two of the largest airline carriers in the United States, have recently announced plans to increase their flight services to China. This move comes as the demand for travel to China continues to rise, driven by growing business and leisure travel between the two countries. The expansion of flight services by these airlines aims to enhance connectivity and provide more options for passengers flying to China.

Delta Expands Its Presence in China

Delta Airlines has unveiled plans to add new routes and increase the frequency of its flights to China. The airline will launch a new non-stop service between Seattle-Tacoma International Airport and Shanghai Pudong International Airport. This additional route will not only cater to the growing demand for travel between the US and China but also provide passengers with more convenient options for reaching Shanghai. In addition to the new route, Delta will also increase the frequency of its flights between Detroit and Beijing, offering passengers greater flexibility in planning their travel itineraries.

American Airlines Enhances Connectivity to China

American Airlines is also expanding its flight services to China, focusing on improving connectivity for passengers. The airline will introduce a new direct flight between Dallas-Fort Worth International Airport and Beijing Capital International Airport. This new route will provide passengers with a seamless travel experience, eliminating the need for layovers and reducing travel time significantly. Furthermore, American Airlines will increase the frequency of its flights between Los Angeles and Shanghai, providing more options for passengers traveling between these two major cities.

The expansion of Delta and American Airlines’ flight services to China is a significant development for both airlines and passengers alike. With the increased number of routes and enhanced connectivity, passengers traveling between the US and China will now have more options and flexibility when planning their trips. This move not only strengthens the airlines’ presence in the Chinese market but also reflects the growing importance of China as a travel destination. As the demand for travel to China continues to rise, it is expected that more airlines will follow suit and increase their flight services to cater to the growing needs of passengers.

PayPal Temporarily Suspends UK Crypto Sales until 2024


PayPal, the popular online payment platform, has recently announced a temporary suspension of cryptocurrency sales in the United Kingdom. This decision has come as a surprise to many users who have been embracing the growing trend of digital currencies. The move is set to last until 2024, leaving customers wondering about the implications and potential impact on the crypto market.

PayPal Halts UK Crypto Sales

PayPal’s decision to suspend cryptocurrency sales in the UK has left many users disappointed and curious about the reasons behind it. The company, which introduced the option to buy, sell, and hold cryptocurrencies on its platform last year, has become an essential avenue for many individuals seeking to enter the world of digital assets. However, PayPal has recently taken a step back in the UK, temporarily halting all crypto-related activities.

The suspension includes the ability to buy, sell, and hold cryptocurrencies such as Bitcoin, Ethereum, and Litecoin. This move has left PayPal customers in the UK unable to access these services through the platform. While the exact reasons for the suspension have not been disclosed by the company, it is believed to be related to regulatory concerns and compliance with the Financial Conduct Authority (FCA) guidelines.

Suspension Expected to Last Until 2024

PayPal has stated that the suspension of cryptocurrency sales in the UK is expected to last until 2024. This lengthy timeline has raised eyebrows among the cryptocurrency community, as it suggests that the company may face more substantial challenges in complying with regulatory requirements than initially anticipated. Furthermore, the suspension may have an impact on the trust and confidence users have in PayPal’s ability to support digital currencies.

During this period, users will not be able to buy, sell, or hold cryptocurrencies through PayPal. The company has assured customers that any crypto assets currently held in their accounts will remain secure and accessible. However, the inability to conduct any crypto-related transactions on the platform will undoubtedly be a disappointment for those who have come to rely on PayPal as a gateway to the world of digital assets.

PayPal’s decision to temporarily suspend cryptocurrency sales in the UK until 2024 has left many users puzzled and concerned. While the exact reasons for the suspension have not been disclosed, it is believed to be related to regulatory compliance. This move raises questions about the challenges faced by PayPal in meeting the requirements set forth by the Financial Conduct Authority. The suspension will undoubtedly have an impact on users who have come to rely on PayPal as a convenient and trusted platform for their crypto transactions. As the crypto market continues to evolve, it remains to be seen how PayPal will adapt and address these regulatory concerns.

Oddity Tech’s AI-Powered Debut: Fueling Optimism for ’23 IPO Market


Oddity Tech, a pioneering company in artificial intelligence, has made an impressive debut that has fueled optimism for the upcoming ’23 IPO market. With its cutting-edge AI technology, Oddity Tech has caught the attention of investors and industry experts alike. This article will delve into the company’s AI-powered debut and discuss the promising outlook for the IPO market in 2023.

Introducing Oddity Tech: AI-Powered Debut

Oddity Tech has made waves in the tech industry with its groundbreaking AI technology. The company’s debut has showcased its ability to leverage AI to solve complex problems and drive innovation. Oddity Tech’s AI-powered solutions have already made a significant impact in sectors such as healthcare, finance, and transportation.

One of the key features of Oddity Tech’s AI technology is its ability to analyze massive amounts of data and identify patterns and insights that humans may miss. By combining machine learning algorithms with advanced data analytics, Oddity Tech has developed AI solutions that can make accurate predictions, automate processes, and optimize operations.

Oddity Tech’s AI-powered solutions have already gained recognition for their ability to improve efficiency and decision-making. In the healthcare industry, for instance, the company’s AI algorithms have proven instrumental in diagnosing diseases, predicting patient outcomes, and optimizing treatment plans. Similarly, in the finance sector, Oddity Tech’s AI technology has been used to detect fraud, assess risk, and optimize investment strategies.

Promising ’23 IPO Market Outlook

Oddity Tech’s successful AI-powered debut has generated positive sentiments for the IPO market in 2023. The company’s breakthrough technology and impressive performance have caught the attention of investors and industry experts, who are now hopeful for a strong IPO market next year.

There are several factors that contribute to the optimism surrounding the ’23 IPO market. Firstly, the growing demand for AI-powered solutions across industries presents a significant opportunity for companies like Oddity Tech to attract investment. As businesses increasingly recognize the value of AI in driving innovation and staying competitive, AI-focused companies are expected to be highly sought after in the IPO market.

Secondly, the success of Oddity Tech’s debut indicates a strong appetite for innovative technology companies among investors. With its proven track record and promising potential, Oddity Tech has set a high bar for other AI companies seeking to go public in 2023. This creates a positive market sentiment and could attract more investment in the technology sector.

Lastly, the broader market conditions also contribute to the optimistic outlook for the ’23 IPO market. Despite the challenges posed by the COVID-19 pandemic, the global economy is showing signs of recovery, and investor confidence is gradually returning. This bodes well for the IPO market, as companies like Oddity Tech are more likely to receive favorable valuations and enjoy a strong investor response.

In conclusion, Oddity Tech’s AI-powered debut has ignited optimism for the ’23 IPO market. The company’s groundbreaking technology and impressive performance have showcased the value of AI-powered solutions across industries. With the growing demand for AI and the positive market sentiments surrounding innovative technology companies, the stage is set for a promising IPO market in 2023. Investors and industry experts are eagerly looking forward to the opportunities that lie ahead and the potential for remarkable growth in the AI sector.

Analyzing Investor Focus: Insights from Fed Meeting Minutes

FED fi

The Federal Reserve (Fed) Meeting Minutes are a crucial source of information that can provide valuable insights into the mindset and actions of the central bank. These minutes are released three weeks after each Federal Open Market Committee (FOMC) meeting and provide a detailed account of the discussions and decisions made by the committee members. As investors eagerly await the release of these minutes, they carefully analyze the information to gain an understanding of the Fed’s stance on monetary policy and the potential impact on the financial markets. In this article, we will delve into the importance of Fed Meeting Minutes and how investors can uncover key insights to analyze investor focus.

Understanding the Importance of Fed Meeting Minutes

The Fed Meeting Minutes hold immense significance for investors as they offer a transparent view into the thought process and intentions of the Federal Reserve. These minutes provide a detailed account of the discussions that took place during the FOMC meeting, shedding light on the economic data, market conditions, and policy considerations that influenced the central bank’s decision-making. By carefully studying the minutes, investors gain insights into the Fed’s outlook on the economy, inflation, and interest rates, which are crucial in anticipating future policy actions.

Furthermore, the Fed Meeting Minutes also provide investors with a broader understanding of the risks and uncertainties the central bank is monitoring. By assessing the concerns expressed by the committee members, investors can gauge the potential impact of various factors such as geopolitical tensions, trade disputes, or global economic slowdowns on the Fed’s decision-making process. This knowledge allows investors to adjust their investment strategies accordingly and position themselves to take advantage of potential market movements.

Unveiling Key Insights to Analyze Investor Focus

Analyzing investor focus from the Fed Meeting Minutes involves closely scrutinizing the language used by the committee members and identifying any shifts or changes in their views. For instance, any indications of a more hawkish stance, suggesting a potential tightening of monetary policy, could lead to heightened market volatility. On the other hand, a dovish tone, indicating a more accommodative approach, might generate positive sentiment among investors and fuel market optimism.

Additionally, attention should be paid to any discussions regarding economic indicators and their potential impact on the Fed’s policy decisions. The minutes often highlight the committee’s assessment of inflation trends, employment data, and GDP growth, providing investors with valuable insights into the central bank’s expectations and priorities. By aligning their investment decisions with these expectations, investors can position themselves in accordance with the likely future direction of interest rates and monetary policy.

In conclusion, the Fed Meeting Minutes serve as a valuable resource for investors, providing a detailed account of the central bank’s discussions and decisions. By carefully analyzing these minutes, investors can gain insights into the Fed’s stance on monetary policy, as well as the potential impact on the financial markets. This information allows investors to adjust their investment strategies, anticipate market movements, and position themselves accordingly. As such, keeping a close eye on the Fed Meeting Minutes is crucial for investors seeking to stay informed and make informed decisions in an ever-changing financial landscape.

Citigroup Stands by Buy Call on Disney (DIS)


Citigroup, one of the leading global financial institutions, has reaffirmed its buy rating for Disney (DIS) stock. Despite recent market volatility, Citigroup stands firm in its belief that Disney is a solid investment opportunity. This article will delve into the reasons behind Citigroup’s confidence in Disney and explore expert opinions on the matter.

Citigroup Reaffirms Buy Rating for Disney (DIS)

Citigroup has once again reiterated its buy rating for Disney (DIS) stock, reflecting its positive outlook on the company’s future prospects. Despite the challenges faced by the entertainment industry due to the ongoing pandemic, Citigroup remains optimistic about Disney’s ability to recover and thrive in the long run.

One of the key reasons for Citigroup’s confidence in Disney is the company’s diverse revenue streams. While the closure of theme parks and disruption in movie releases have impacted Disney’s earnings, Citigroup believes that these setbacks are temporary. Disney’s robust media networks, including ESPN and ABC, continue to generate stable income, and the recent launch of Disney+, the company’s streaming platform, has been a tremendous success, with millions of subscribers worldwide.

Citigroup also highlights Disney’s strong content pipeline, which includes highly anticipated movies from Marvel Studios, Lucasfilm, and Pixar. As the world gradually returns to normalcy, the demand for immersive entertainment experiences is likely to rebound, benefiting Disney’s theme parks and movie releases. Furthermore, the company’s expansion into international markets presents significant growth opportunities, particularly in emerging economies.

Expert Opinion: Citigroup Stands Firm on Disney (DIS) Buy Call

Industry experts have applauded Citigroup’s unwavering buy rating on Disney (DIS) stock, echoing the belief that the company is well-positioned for future success. The consensus among experts is that Disney’s strong brand recognition, extensive intellectual property portfolio, and diversified revenue streams make it a resilient investment choice.

Experts also highlight the company’s ability to adapt to changing market dynamics. Disney’s swift response to the pandemic through the launch of Disney+ and its focus on direct-to-consumer streaming has proven effective. As consumers increasingly shift towards online content consumption, Disney’s streaming services are expected to play a crucial role in driving future growth.

Additionally, experts commend Disney’s strong leadership under CEO Bob Chapek, who has demonstrated a strategic vision and a commitment to innovation. Chapek’s emphasis on maximizing the value of Disney’s intellectual property across various platforms has received praise, further bolstering Citigroup’s confidence in Disney’s long-term prospects.

Citigroup’s decision to stand by its buy rating for Disney (DIS) signifies its unwavering belief in the company’s potential. With its diverse revenue streams, strong content pipeline, and successful foray into streaming services, Disney is well-positioned to navigate the challenges of the entertainment industry and emerge as a frontrunner. As market conditions stabilize and the demand for immersive entertainment experiences rebounds, Disney is poised for growth, supported by its strong brand, vast intellectual property portfolio, and visionary leadership. Investors who align with Citigroup’s buy call may find Disney stock to be an attractive long-term investment opportunity.

SQM’s Profits Plunge amid Falling Lithium Prices

Lithium Fi

SQM, a leading lithium producer, has recently experienced a significant decline in profits due to the falling prices of lithium. As the demand for lithium-ion batteries, especially in the electric vehicle industry, has been growing, the oversupply of lithium in the market has resulted in a downward pressure on its prices. In this article, we will analyze the impact of falling lithium prices on SQM’s profits and delve into the consequences and challenges faced by the company.

SQM’s Profits Plunge: Impact of Falling Lithium Prices

The decline in lithium prices has had a profound impact on SQM’s profits. The company, which is one of the world’s largest producers of lithium, reported a sharp drop in its earnings as lithium prices fell by over 40% in the past year. This decline can be attributed to several factors, including an oversupply of lithium in the market and a slowdown in demand. The oversupply is a result of increased production by major lithium producers, such as SQM, and new entrants into the market, leading to a surplus that has driven down prices.

Furthermore, the demand for lithium has been affected by various factors. One significant factor is the slowdown in the electric vehicle industry, which is one of the largest consumers of lithium-ion batteries. COVID-19-related disruptions in the automotive sector have resulted in lower sales of electric vehicles, impacting the demand for lithium. Additionally, advancements in battery technology, such as the development of solid-state batteries, have raised concerns about the future demand for lithium, further contributing to the decline in prices.

Analyzing the Consequences and Challenges Faced by SQM

The plunging profits of SQM have not only affected the company’s financial performance but have also led to several consequences and challenges. One immediate consequence is the decline in the company’s stock value, which has put pressure on shareholders and eroded investor confidence. This slump in profitability has also forced SQM to revise its growth plans and cut back on investments in new lithium projects, limiting its ability to expand and capitalize on future opportunities.

Moreover, the falling lithium prices have intensified competition among lithium producers, as companies strive to maintain their market share amidst shrinking profit margins. This has led to price wars and squeezed profit margins even further. Additionally, the decrease in profits has forced SQM to implement cost-cutting measures, including staff reductions and operational efficiency improvements, in order to mitigate the impact of falling prices and maintain sustainable profitability.

In conclusion, the falling lithium prices have had a significant impact on SQM’s profits. The oversupply of lithium in the market, coupled with the slowdown in the electric vehicle industry and concerns about future battery technology, has contributed to the decline in prices. This has resulted in a plunge in SQM’s earnings, forcing the company to revise its growth plans and implement cost-cutting measures. As the lithium market continues to face challenges, SQM and other lithium producers will need to adapt and innovate in order to overcome the current downturn and position themselves for future growth.

Coinbase Unveils Base Blockchain: A Public Company Milestone

In a significant leap towards mainstream acceptance and utilization of blockchain technology, Coinbase, a leading cryptocurrency exchange, announced the launch of its new product, Base Blockchain. This milestone represents not only a substantial innovation for Coinbase but also a remarkable accomplishment for public corporations venturing into blockchain technology.

Coinbase Debuts Base Blockchain: A Major Achievement for Public Corporations

Coinbase, a trailblazer in the world of cryptocurrency and blockchain technology, has made another significant stride with the unveiling of its Base Blockchain. The public launch of this innovative product demonstrates Coinbase’s dedication to expanding the adoption and understanding of blockchain technology. Base Blockchain is a tool that allows institutions and businesses to build applications and services using blockchain technology.

The unveiling of Base Blockchain is a landmark achievement for public corporations. Coinbase, as a publicly listed company, adds substantial credibility and legitimacy to the otherwise volatile world of cryptocurrencies. This debut also signals to other public corporations that there is a viable path to embracing and implementing blockchain technology. With the world becoming more digitally interconnected, the incorporation of such technologies into public corporations will likely become increasingly commonplace.

Understanding the Impact of Coinbase’s New Base Blockchain Initiative

The impact of Coinbase’s Base Blockchain initiative is expected to be profound. It signifies a shift towards the adoption of blockchain technology in the broader corporate landscape. Base Blockchain offers a secure and efficient method for recording and verifying transactions, creating new potentials for businesses across various sectors. It also provides a platform for businesses to develop their own blockchain-based applications, a feature that could revolutionize industries from finance to supply chain management.

Furthermore, the launch of Base Blockchain by Coinbase could potentially catalyze a wave of public corporations venturing into blockchain technology. As more businesses recognize the potential benefits of blockchain, such as increased transparency, security, and efficiency, they may also consider integrating this technology into their operations. Besides, the success of Coinbase in the public market can serve as a blueprint for other companies interested in blockchain technology, promoting its adoption on a larger scale.

In summary, the launch of Coinbase’s Base Blockchain is a significant milestone for public corporations. It not only underlines Coinbase’s commitment to advancing the understanding and adoption of blockchain technology but also paves the way for other businesses to explore the advantages of blockchain. With the potential to revolutionize numerous industries, the unveiling of Base Blockchain is a significant step towards a more digital and interconnected future.

Bitcoin Slips Below $29400; Shiba Inu, Solana Ascend 3%

In the ever-volatile world of cryptocurrency, Bitcoin, the flagship digital asset, has recently taken a hit, slipping below the $29400 mark. This downward trend has cast a shadow over the entire crypto market, stirring concern among investors. However, not all cryptocurrencies followed suit with Shiba Inu and Solana demonstrating resilience by managing to ascend by 3% amidst the turmoil.

Bitcoin Dips Below $29400, Casting Shadow on Crypto Market

Bitcoin, the pioneer of cryptocurrencies, has experienced a significant dip recently, falling below $29400. This downward trend has undoubtedly affected the general sentiment in the crypto market and created an air of caution among investors. The reasons behind this drop are multifaceted, and market analysts attribute it to a combination of factors such as economic uncertainties, regulatory crackdowns across several countries, and speculation of a potential interest rate hike.

While these factors continue to pressure Bitcoin prices, the broader market seems to be following suit. The overall crypto market cap, which is largely influenced by Bitcoin’s valuation, has also seen a dip. This trend is a stark reminder of Bitcoin’s significant role in the crypto market and its ability to sway market sentiment. The apprehension is that this bearish trend for Bitcoin could potentially trigger a broader sell-off in the market, impacting smaller cryptocurrencies as well.

Shiba Inu and Solana Buck the Trend with 3% Gain

Amid the bearish market sentiment stirred by Bitcoin’s dip, Shiba Inu and Solana managed to defy the odds and have seen a 3% appreciation. Shiba Inu, the self-proclaimed ‘Dogecoin killer’, has managed to maintain its momentum, with a steady rise in its valuation. Meanwhile, Solana has also managed to demonstrate resilience, capitalizing on its recent positive developments.

Shiba Inu’s rise can be attributed to its growing popularity among retail investors and a dedicated community backing the token. Recent partnerships and the implementation of ShibaSwap, a decentralized crypto exchange platform, have also played pivotal roles in its price appreciation. On the other hand, Solana’s rise is linked to the increasing adoption of its blockchain for decentralized applications (dApps) and its high-speed, cost-effective transactions. Both these factors have contributed to the coin’s immunity against the overall bearish sentiment in the market.

The volatile nature of the cryptocurrency market is, once again, clearly demonstrated by Bitcoin’s recent dip and the contrasting performance of Shiba Inu and Solana. While the bearish trend led by Bitcoin’s fall causes concern, the resilience shown by Shiba Inu and Solana offers a glimmer of hope to investors. These contrasting trends underscore the diverse nature of the crypto market and the potential for coins to move independently despite broader market sentiment. As the crypto market continues to evolve, such fluctuations are likely to persist, underlining the need for investor vigilance and prudent decision-making.

Exploring the Mystery: $8M in Crypto and NFTs Burned

As the world of digital assets continues to expand and evolve, intriguing and often perplexing incidents take place. One such incident is the recent burning of $8 million worth of cryptocurrencies and Non-Fungible Tokens (NFTs), which has left the crypto-community in a state of bewilderment. This article delves into the details of this occurrence, seeking to unravel the mystery and understand the motivation behind such an unusual event.

Unraveling the Enigma: $8M Worth of Crypto and NFTs Destroyed

In the world of cryptocurrencies, ‘burning’ is a term used to describe the intentional removal of coins from circulation. This action is typically taken to either reduce the overall supply of a certain cryptocurrency or to reward holders of the coin with increased value. However, the recent incident of burning $8 million worth of digital assets is unique and baffling in its magnitude. The cryptos and NFTs destroyed included a diverse range of assets, pointing towards a seemingly indiscriminate action rather than a targeted move to influence a particular coin’s market.

This leads us to question the motive behind such a massive destruction of value. One possibility could be an attempt to manipulate the market by artificially reducing supply and increasing demand, thus leading to a price hike. Alternatively, this could be an elaborate publicity stunt designed to draw attention to specific projects or platforms. However, without concrete evidence, these theories remain speculative at best.

Investigating the Spectacle: The Burning of $8M in Digital Assets

Investigating this event further, we must consider the technical side of ‘burning’. The process involves sending the coins or tokens to a public address from which they can’t be retrieved, effectively removing them from circulation permanently. In the case of the $8M burning, such an address, known as a ‘burn address’, would have been used. Identifying this address and tracing the transactions leading to it could potentially reveal the actors behind this event.

Moreover, the burning of NFTs adds another layer of complexity to this case. Unlike cryptocurrencies which are fungible, NFTs are unique digital assets, often associated with a specific piece of art or collectible. Hence, burning NFTs is akin to destroying unique pieces of art, adding a cultural and artistic dimension to the pecuniary loss. This again raises questions about the motive behind the event – was it a statement on the value (or lack thereof) of digital art, or simply a radical move in the volatile world of cryptocurrencies?

In conclusion, the burning of $8M in cryptocurrencies and NFTs is indeed a complex and puzzling event, with numerous potential motives and implications. As digital assets increasingly influence our financial and cultural landscapes, incidents like this challenge us to continually reassess and redefine our understanding of value and ownership. Ultimately, the unraveling of this enigma will not only shed light on this specific incident but also contribute to our broader understanding of the dynamic and evolving world of digital assets.

Illuminati Capital Secures $50M for Web3, Gaming Ventures

In a significant stride towards the future of decentralized internet and gaming innovation, Illuminati Capital has successfully secured a massive $50M in funding. This funding is purposefully aimed at intensively pushing the boundaries of Web3, along with gaming ventures. With this secured investment, Illuminati Capital will be able to delve into previously unexplored fields, strengthening its foothold in the tech industry’s ever-evolving landscape.

Illuminati Capital Raises $50M for Web3 and Gaming Ventures

Illuminati Capital, an investment firm known for its keen interest and significant investments in the tech industry, has successfully raised $50 million. The funding aims to fuel its aggressive expansion into Web3, a decentralized internet storage and infrastructure platform, and several gaming ventures. This milestone represents the firm’s dedication towards promoting cutting-edge technology and gaming innovations, highlighting its commitment to invest significantly in sectors that have a high potential for growth.

The substantial financial backing secured by Illuminati Capital adds to its growing portfolio of successful fundraises. The firm’s consistent success can be attributed to its knack for identifying promising sectors in their early stages and supporting them with the necessary financial boost and strategic guidance. With its latest fundraise, the firm is set to explore the limitless opportunities within Web3 and the gaming industry, two sectors that have witnessed exponential growth in recent years.

Expanding into Web3: Illuminati Capital’s $50M Investment Plan

Illuminati Capital’s recent fundraise will allow the firm to expand its investment focus to include Web3 and gaming. With Web3, the company has identified an avenue ripe with potential. This decentralized version of the internet promises to give internet users more control and privacy. By investing in Web3, Illuminati Capital is making a strategic move to be at the forefront of this emerging technological trend.

In addition to Web3, the firm’s $50M investment will also be directed towards innovative gaming ventures. This is a strategic move, considering the rapid growth and increasing popularity of the gaming industry. Illuminati Capital aims to fund promising gaming startups and technologies that have the potential to revolutionize the gaming experience. By doing so, the firm is positioning itself as a significant player in the gaming industry, one that is capable of shaping the future direction of gaming technology.

In conclusion, Illuminati Capital’s successful fundraise of $50M marks an important milestone for the firm and the tech industry. This significant investment positions the company to take the lead in the rapidly growing sectors of Web3 and gaming. With its keen eye for promising opportunities and the financial backing to support them, Illuminati Capital is well-positioned to shape the future of the tech industry. This move not only strengthens the firm’s reputation as an influential tech investment firm but also sends a clear message about the promising future of Web3 and the gaming industry.